Turning Entertainment IP into Revenue

Ridge Licensing is a strategic advisory firm for IP holders, studios, and brands, led by a former licensing executive at Sony Pictures Entertainment and 20th Century Fox. We build licensing programs, structure deals, and open doors that only decades of relationships can open.

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About Ridge Licensing

Licensing is a relationship business built on judgment. Knowing which categories to prioritize, which partners will deliver, what a fair MG looks like, and when to walk away. Ridge Partners brings three decades of studio side experience to every engagement, so our clients negotiate from strength.

Entertainment & Licensing

Mark's experience covers a variety of business verticals in the entertainment space. I'm working with companies in the entertainment space and collaborating with a wide variety of global companies who own and develop content, develop games, inbound and outbound licensing, and the distribution of content. Currently working with and building All Elite Wrestling’s global licensing business.

- Strategic planning and business development for licensing and consumer products divisions
- Global partnership structuring with manufacturers, retailers, and gaming publishers
- Deal negotiation and P&L oversight across entertainment verticals
- Cross-industry expertise: film, TV, sports entertainment, and interactive gaming

He previously held the title of Senior Vice President, Global Consumer Products for Sony Pictures Entertainment. During his time, the division managed the licensing, merchandising, location-based entertainment, and interactive gaming efforts for existing and newly established film and TV brands in the industry. He has worked closely with a wide variety of global consumer product manufacturers, retailers, and game industry executives and has been involved with many transactions over the years working with rights holders, producers, agents, and studio executives.

Mark has been involved in the business of licensing and video games for some of the most recognized properties in film and television. Theatrical properties such as the Spider-man Movie franchise (video game, toys), Ghostbusters, Godzilla, Starship Troopers, Bond, The Smurfs, Goosebumps, Hotel Transylvania, Men in Black, as well as licensing for many animated television and film properties, and award-winning shows such as Breaking Bad, Wheel of Fortune and Jeopardy.

During his time at 20th Century Fox, he worked on video game opportunities for The Simpsons, Aliens, Aliens vs Predator X-Files, and other key studio properties.